How To Optimize Google Shopping Ads Using Performance Marketing Software
How To Optimize Google Shopping Ads Using Performance Marketing Software
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety actions. This gives extra exact information and an extra complete picture of user journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility offers marketing professionals a lot more possession over the information they send, and makes it simpler to adhere to various data laws. It's additionally a lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Better control over information.
Server-side monitoring permits organizations to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and AI-powered email marketing inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is much less at risk to disturbance.
This type of monitoring additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more reputable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls before it reaches 3rd party endpoints, improving security and personal privacy. This is especially important as various web browsers and platforms progressively change just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight by yourself servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is a different method that makes use of a small item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of information administration and offers organizations extra control over transmission, making it typically a lot more dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the monitoring constraints imposed by web browsers and advertisement blockers.